With this Privacy and cookie statement, Cyndium wishes to explain how it handles and uses your personal data. If you have any questions regarding this Privacy and cookie statement, please contact us at

If you have accepted this privacy and cookie statement, on our Cyndium platform, this permission also applies to multiple Cyndium brands. The main domain for this permission is www.


In this Privacy and cookie statement, the following terms or definitions are used:

Cyndium Account: your personal registration via Cyndium websites which you access the Service.

Devices: the devices, such as PCs, smartphones or tablets, with which access can be obtained to the Service.

Content: information (including audio-visual material such as trailers and previews) that Cyndium makes available as part of the Service.

Service: the complete package of services that Cyndium offers to you. For example, Cyndium websites and apps, the Cyndium Account, but also the events and the services provided at events. For example, the option of paying at an event for refreshments using a Cyndium app.

Personal data: any data whereby Cyndium can directly or indirectly trace or distinguish you. For example, a name, e-mail address or an IP address.

RTB/Programmatic Network: An RTB/Programmatic Network (also called Real Time Bidding Network) offers advertisers the opportunity to purchase advertising space through an auction. To optimise advertising, advertisers and RTB networks place cookies. By means of these cookies, you are tracked and targeted to visit other sites that are connected to the same network.

Privacy and cookie statement: this privacy and cookie statement of Cyndium.

Cyndium: overall brand name for the activities within Energetic Dance Company B.V., Hard Dance Productions B.V. and Salvini International B.V. All companies are registered at Herengracht 403, 1017 BP Amsterdam, Netherlands. Cyndium is the data controller for the Processing of your Personal Data.

Processing (Process, Processed): All use of your Personal Data such as storing, modifying, forwarding or (partially) deleting these data. For example, Cyndium processes Personal Data because you use Cyndium websites to buy tickets and/or merchandise.


Persons who have not yet reached the age of 18 (minors) may only register for a Cyndium Account with the consent of a parent or legal guardian. The parent(s) or legal representative of the minor user must read this Privacy and cookie statement in the interests of the minor user and can exercise the rights of the user in question instead of the minor user.

Cyndium advises parents or legal guardians to supervise the use that a minor user makes of the Service and to make such users aware of how their Personal Data can be used on the basis of this Privacy and cookie statement. Cyndium makes reasonable efforts, with due observance of technology, to check that only users aged 18 or older can buy tickets. Cyndium does this for example by means of a birth date check when buying a ticket online at


Cyndium Processes the following of your Personal Data for the purposes explained later in this Privacy and cookie statement:

First Name;


Email address;


Date of birth;



Telephone number;

Country; and

It is not the case that Cyndium always uses all of your above-mentioned data. This depends on purposes as described later in this Privacy and cookie statement.

Cyndium has deliberately chosen not to use special Personal Data such as race, ethnic origin, political opinions, religious convictions, union membership, orientation, health or criminal data.


Cyndium obtains your Personal Data in the following ways:

Directly from you: For example, if you create a Cyndium Account, if you sign up for a special campaign or promotion run by Cyndium, if you send an e-mail or otherwise come into contact with Cyndium (for example with questions about the use of the Service or if Cyndium gives you the opportunity to place information yourself on its websites or apps).

As a result of using the Service: By means of your Cyndium Account, you have access to the Service. In addition, Cyndium can also offer the Service to persons without a Cyndium Account. If you give permission for this, Cyndium can read and store the unique characteristics of the device that has been used in the context of the Service. Based on the Cyndium Account and/or the unique features of the Device which you use to access the Service, Cyndium can keep track of your use of the Service, including the Content that is viewed using the Cyndium Account

From third parties: For example, if you or another visitor of a Cyndium website uses social network functions that are integrated in the Service, Cyndium may receive certain information from the relevant social network, such as Facebook, Twitter, Instagram and Snapchat. Cyndium may also receive information from partners who are involved with the Service. For example, Cyndium uses services provided by other parties that help it to map and analyse the way in which the Content and websites are used. An example of this is Google Analytics. This is a tool that enables Cyndium to monitor how you view a Cyndium website (where do you click and how often). Other examples are partners who on your behalf handle payment for the Service. Examples are iDeal, PayPal or Molly, which handle the payment transactions between you and the services/products provided by Cyndium.


Cyndium Processes your Personal Data for the following purposes:

  1. In order to provide the Service: For example, Cyndium uses the Cyndium Account to give you access to the Service and the Content. Data that is entered when registering for a Cyndium Account or using it (such as name and date of birth) can be used to check whether you meet the set requirements (e.g. to monitor age). Specified contact details can be used to inform you about (changes to) the Service or planned maintenance (service e-mails).
  2. In order to process payments: Certain data that are requested when registering for a Cyndium Account or using it, may be required for issuing invoices and processing payment for the Service.

c: In order to build a profile Cyndium strives to ensure that the Service is as relevant as possible for you. To do this, Cyndium keeps a profile based on your use of the Service to get an idea of your most likely interests. Cyndium does this for example, by keeping track of what Content you request or which purchases (such as tickets, merchandise or travel package) you make.

Cyndium can also use these profiles for campaigns run by online advertisers. Cyndium is and will remain the owner of these profiles and will never make these profiles available to third parties. Cyndium only shares the segments with the advertisers (e.g. ‘men, age category 20 to 30 years), to ensure that the adverts match the interests.

  1. In order to send newsletters and promotions: Cyndium can also use contact information and other data that have been collected to keep you informed by phone, mail, e-mail, SMS or other suitable media, about promotions or offers from ourselves (action e-mails), or to keep you informed about the Service and the Content (newsletter e-mails). You can unsubscribe from this at any time.
  2. In order to improve the Service and to identify general trends: Cyndium uses your usage data to analyse in a general sense how the Service is used and which trends can be observed, in order to make more informed decisions about, for example, further development of the Service and the Content offering. It is also possible to track purely technical trends for that purpose, for example which types of Devices or browsers are used to retrieve the Content.
  3. In order to prevent misuse: Cyndium also Processes your Personal Data and your use of the Service in order to prevent misuse of the Service and the Content, to prevent fraud (e.g. with credit card or other means of payment), and to protect the rights of others (including the right-holders to the Content).
  4. In order to carry out market research: Cyndium can contact you and former users and visitors of the Service that have provided their contact details for the purposes of market research. Participation in such research is always on a voluntary basis. Cyndium can, based on this research, send offers to you and others who participated in this research, provided that prior permission has been given for this.
  5. In order to ensure compliance with laws and regulations: Your Personal Data can be used to comply with laws and regulations that apply to Cyndium, to deal with disputes and to have audits carried out.

The main reason why Cyndium Processes your Personal Data is because this is necessary to provide its Service. For example, Cyndium Processes your Personal Data so that it can grant you access to its websites or events. It may also be the case that Cyndium Processes your Personal Data because it is obliged to do so because of laws and regulations. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities.

Another reason why Cyndium Processes Personal Data is because either Cyndium or a third party has a legitimate reason for doing this, such as a commercial interest. In that case, Cyndium will always make a thorough assessment as to whether this interest is greater than your privacy interest.

Finally, Cyndium can Process Personal Data on the basis of your permission. For example, Cyndium asks for your permission before placing and reading tracking cookies or before sending you (electronic) commercial messages.


With (other) suppliers of Cyndium: Cyndium can share your Personal Data with the suppliers it works with to realise the Service (for example a mailing company, call centre, collection agency, market research agency, event partners or the party that has been commissioned by Cyndium for the technical realisation of a website or TICKETPARTNER). Where possible, Cyndium places these third parties under the obligation to act in the capacity of data processor. This means that Cyndium determines the purpose for which and the manner in which the personal data are to be Processed and the data processor is only allowed to handle your data according to the instructions and (security) standards of Cyndium. These agreements determined by Cyndium with each data processor are set out in a so-called processor agreement. If these third parties are outside the European Economic Area (EEA), Cyndium has reached (additional) agreements with these parties. Cyndium signs a model contract with these data processors that has been approved by the European Commission (also called standard contractual clauses). Where data are transferred to the United States, Cyndium either agrees on the model contract or Cyndium allows the transfer under the EU-US Privacy Shield.

With other Cyndium partners: In specific cases, in the context of the purposes described above, it is necessary to share Personal Data with third parties who use this Personal Data independently. In addition, Cyndium can provide Personal Data for marketing purposes to other partners selected by Cyndium. Cyndium will first request separate permission from you to do this.

With the authorities and others: In exceptional cases, Cyndium may provide Personal Data to authorities or third parties, if Cyndium is required to do so by law or by order of the court, or if there is reasonable reason to believe that this is necessary in order to prevent damage or misuse.


Cookies are small files that can be placed on your Devices by the Cyndium website. For example, you can easily be recognised during a subsequent visit without having to log in again on your Cyndium Account. Likewise, information relating to website use can be collected using cookies about other visitors of the Cyndium websites (who are not logged in with a Cyndium Account). There are different types of cookies. In some cases, cookies are automatically deleted when you close your browser; in other cases, these cookies are stored for longer and can be read the next time you use the Service. Where Cyndium collects Personal Data using cookies, these Personal Data are Processed in accordance with the provisions set out in this Privacy and cookie statement. Before Cyndium places non-functional cookies, Cyndium will inform you about this and ask for your permission. It is only after permission has been given that these cookies are placed and read.

Cyndium itself places cookies in order to identify you on your next visit without the need for you to log in again with your Cyndium Account. Cyndium can also place cookies for the purpose of creating profiles. Cyndium can also place tracking cookies, which are used by Cyndium if you as a visitor navigate to third party websites where Cyndium can place ads via an RTB and/or Programmatic network (see: 1 – Definitions). Additionally, Cyndium uses third parties to analyse the use of its Content, website, and the Service. These third parties also place cookies for Cyndium on your Devices, which are used to map your use of the Service. For example, Google Analytics.

Cookies from third parties are placed on your Devices by third parties, and only these third parties have access to those cookies and the information collected by the cookie. Third parties that have permission to place cookies via the Service are, for example, advertising networks that place the adverts on the Cyndium websites. Ad networks usually leave so-called “tracking cookies” on your devices. Tracking cookies enable advertisers to track your browsing habits so that they can display as many relevant ads as possible on the websites that you visit. Social networking services such as Facebook, Twitter and Google+ can also place cookies via the websites of Cyndium. This is done via the buttons of these social networks that may appear on the websites of Cyndium to promote (“Like”) or share (“tweet”) Content.

Below is an overview of all cookies that are placed by the Cyndium website:

Google Tag manager (analytics pixel used to improve the Cyndium platform);

Google Analytics (analytics pixel used for research);

GA Audience (analytics pixel that is used to better understand the Cyndium target group); and

Cookie consent (functional for storing cookie preferences);

Facebook pixel (tracking pixel used for re-targeting within Facebook).

If you would like more information about the cookies that other parties place from the website of Cyndium and the purposes for which and the manner in which these cookies are used, please read the privacy and cookie statements of these parties on their websites.

Browser applications can be set so that new cookies are no longer received the next time you use the Service. This differs from browser to browser; we recommend that you consult the help function of the browser if necessary. This should also explain how to delete cookies that have been previously placed.

NB: A visitor to the website or a user who no longer wishes to receive cookies should change these settings in all browsers and on all devices that are used. If cookies are refused and/or removed, it is possible that your use of the Service and/or options related to the Service is rejected.


Cyndium will keep your Personal Data for as long as necessary. Cyndium stores your data for at least as long as you use the Service and if your account is inactive, for a period of 3 years thereafter. The reason for Cyndium doing this is so that you can easily return to using the Service when re-activating. If you have been inactive for a long period, Cyndium will delete your data.

An exception to this is if the law prescribes that Cyndium must retain certain data for a longer period of time. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities.


Cyndium at all times maintains a level of security in the Processing of Personal Information that, in view of the state of the art, is sufficient to prevent the loss, alteration, disclosure of or unauthorised access to Personal Data. If Cyndium engages third parties, then Cyndium imposes the same level of security on them.

Questions about this security can be directed to


People whose Personal Data are Processed have certain rights under the law. You can at all times and at no cost view the Personal Data Processed by Cyndium and alter it if required. You may also object to receiving information or targeted offers from Cyndium via e-mail, telephone, post and/or SMS; you are also entitled to apply to have your data deleted in accordance with the applicable regulations. Finally, we would like to point out the right to file a complaint with the Dutch Data Protection Authority.

Cyndium tries to ensure that you can exercise these rights as much as possible yourself. For example, you can exercise these rights by contacting us via the e-mail address Cyndium will try to respond to your request within 4 weeks.


It may be that Cyndium decides in the future to (unilaterally) change this Privacy and cookie statement. Cyndium therefore recommends that you regularly check this Privacy and cookie statement to see if there have been any changes. If there are any major changes, Cyndium will inform you about this in advance by publishing the amended Privacy and cookie statement. The latest applicable version of the Privacy and cookie statement can always be consulted on the relevant Cyndium website.

The most recent change to this document was on November 21, 2018.